3 Best Google Ranking Software Tools for 2023

Google Ranking Software Tools

Have you ever heard of Google ranking software tools? Well, I’m gonna explain this.

If you’ve already invested your time, effort, and resources into building a website, you’ve certainly also developed an SEO strategy. This includes optimizing every single page of a website for targeted keywords. 

So, how do you know if you’re doing everything right? 

To find out, you need to know how your website’s pages rank in the search engine results pages (SERPs). That’s where these Google ranking software tools come in.

These keyword rank checkers are useful tools for tracking your website’s ranking in Google, often with useful features to see how your ranking changes over time.

So, are you ready to check your keyword rankings on Google? 

Let’s start!

3 Best Google Ranking Software Tools to Track Your Keywords’ Positions

Below, I compare the three best tools for checking Google keyword rankings within seven different categories:

  • Pricing – How much are their plans?
  • Free plan (limits and availability) – Does the tool offer a free plan/trial? If so, what are the limits?
  • Historical rank tracking – Can you track how your Google rankings change over time?
  • Competitor analysis – Can you monitor your competitors’ rankings?
  • Device and location tracking – Can you track rankings for different devices or locations?
  • Ease of use – How convenient is their user interface?
  • Other cool features

1. SERPWatcher

First off, SERPWatcher makes it crystal clear that it’s not just tracking your site’s rankings on a daily basis. Instead, it tracks overall ranking progress on its creatively named “Dominance Index”. And its relevant metrics provide important results for SEO.

Google Ranking Software: SERPWatcher Rank Tracking Tool


SERPWatcher comes with a set of tools like KWFinder, LinkMiner, and more. Four packages are offered:

  • Entry ($29/month)
  • Basic ($49/month)
  • Premium ($69/month)
  • Agency ($129/month)

You can save about 35% if you pay annually.

Depending on the package, you can track 50/200/700/1500 keywords. This applies to all tracked domains since there is no limit to the number of domains.

Free plan

You can track ten keywords with a ten-day free trial.

Historical rank tracking

The keywords current, average, and top positions, percent change in position, and search volume are all displayed in one graph. You can choose the default time range or choose your own.

Competitor analysis

SERPChecker (SERPWatcher comes bundled with it) is a competitor analysis tool that allows you to check your Google ranking for a given keyword and see which of your competitors are ranking the highest.

Device and location tracking

SERPWatcher supports location-based searches as well as desktop and mobile searches. You can easily switch between platforms with just one click.

Ease of use

You can create, add, rename, remove, or delete keywords at any time. Easily import keywords from KWFinder, paste them from the list, or drag and drop entire files. Keywords can also be exported to a CSV file or copied to the clipboard.

SERPWatcher dashboard provides all data on one screen in a two-column interface. In the left column, you will find all the information about the position. Here you can find options to create, add, or filter tags. In the right column, you’ll find aggregated metrics that are important for rank tracking. The easy-to-use interface keeps you up-to-date on top changes, keyword rank traffic, estimated monthly visits, and keyword rank distribution graphs.

Other cool features

  • Dominance Index to track overall progress
  • Daily ranking updates
  • Shareable and interactive reports
  • Email notifications – scheduled and event-based

Data is purchased from trusted data providers like Moz for accuracy. All in all, it’s a comprehensive way to track your website’s ranking.

2. Serpstat Rank Tracker

With this Google SERP tracker from Serpstat, you can target and fine-tune your website’s separate pages and even categories.

Serpstat Google Ranking Software Tool


Serpstat Rank Tracker comes bundled with 30+ essential SEO tools. There are four plans available:

  • Individual ($59/month)
  • Team ($119/month)
  • Agency ($479/month)

Long-term subscription (12 months) 20% discounts are applicable for all packages.

The below features are included with all plans:

Serpstat features

Free plan

They provide a seven-day free trial for exploring the tool.

Historical rank tracking

The tool allows you to analyze full day-to-day historical data.

Competitor analysis

With Serpstat you can easily track your competitors’ positions for selected keywords just by adding their domains to your Rank Tracker project. 

Device and location tracking

Serpstat Rank Tracker supports local and global searches as well as desktop and mobile searches.

Ease of use

Setting up your Serpstat Rank Tracker project takes just a few minutes: click the “Start Tracking” button, set general project settings, select your targeted search regions, and add the keywords you want to track. Then you can add tags and targeted URLs. If all fields are filled out correctly, the service will automatically send keywords to track them.

Other cool features

  • Competitor analysis
  • Keyword research
  • Rank tracker
  • Backlink analysis
  • API features
  • Website audit
  • Keywords clustering
  • Text analysis

With Serpstat Google ranking software you automatically get all you need for your SEO and marketing activities.

3. SEMRush

The way SEMRush works is that you need to start a project for a specific domain to analyze its performance using different tools. SEMRush Position Tracking Tool allows you to track your website’s ranking for targeted keywords.

Google Ranking Software: SEMRush Rank Tracking Tool


SEMRush offers three packages to choose from:

  • Pro ($119.95/month)
  • Guru ($229.95/month)
  • Business ($449.95/month)

You can also pay annually and save up to 17%.

All plans include a wide variety of SEO and marketing tools.

Free plan

Pro and Guru plans provide a seven-day free trial.

Historical rank tracking

SEMRush shows the progression of keyword rankings over time in both paid and organic searches. You can track each competitor’s historical data from the day your project begins. Data will be provided as daily data for up to 60 days and as weekly data points thereafter. Some plans also allow you to import historical data from other SEO tools.

Competitor analysis

Not just your own, you can even track your competitors’ rankings and see side-by-side comparisons. Additionally, up to ten competing domains can be added to your tracking campaign.

Device and location tracking

As you initiate a tracking campaign with SEMRush, you will be able to see and compare your positions on different devices in a single graph. And that’s not all. Location-based searches can uncover local competitors ranking in the top 100 Google results for each keyword. Not only will this help you identify your competitors, but it will also uncover new keyword opportunities.

Ease of use

SEMRush offers several methods of adding keywords – manually, from a *txt* or CSV file, or by connecting to your search console. You can add up to five tags to each keyword and organize them into groups to easily manage thousands of search terms. A direct comparison of competitor metrics will help you evaluate the performance of your keywords.

Other cool features

  • Data is updated daily
  • Weekly ranking changes notifications
  • A complete workflow for all SEO people

SEMRush is a full-featured SEO solution, making it an essential partner in any SEO strategy.

Summary: Google Ranking Software

Gone are the days when Google ranking factors were a mystery. And while no magic button will get you to the top of the search engine results pages, you can still make significant improvements by using the right tactics and strategies.

This is where Google ranking software tools come in. By giving you insights, testing existing approaches, tracking performance, and correcting errors, they will help you to make beneficial adjustments to rank your pages higher.

Above are the best ranking tools to help you get the job done, from keyword research, link building, competitor analysis, and rank tracking to technical audits.

However, please always remember that your ultimate goal should be the creation of better content to help your visitors. As long as you are at the forefront of your content strategy – with the right tools and execution – ranking should be a matter of when – not if.

Good luck!

Disclaimer: This Google ranking software review page contains several affiliate links which I receive a small % of the sale if you buy something. This is at no additional cost to you (sometimes you can even get a discount). I do my best and review only products and services that I think are really worth your attention.