Podcast Stats 2023: The Rise of a Global Medium

Podcast Stats 2023
Podcast Stats Image generated with Gencraft

Today podcasts are widely used by businesses willing to effectively express their creativity and grow their brands. The ever-growing popularity of podcasting has made it a super popular tool for creators. In this blog, we’ll review the essential 2023 podcast stats, shedding light on the global and UK podcasting landscape, the most popular platforms, podcast downloads, episode length, audience engagement, podcast growth, advertising revenue, and genre preferences.

Podcast Statistics Worldwide

Podcasting has made a significant impact on a global scale. With almost 4.3 million registered podcasts worldwide, there is no shortage of options for listeners to explore. Apple Podcasts alone houses over 2 million podcasts and 48 million podcast episodes, making it a treasure trove of content for podcast enthusiasts.

The global podcasting landscape is experiencing dynamic growth, with Sweden leading as the nation with the highest percentage of podcast listeners at 47% among 54 surveyed countries. Following Sweden, Brazil and Ireland also showcase high engagement, each exceeding a 40% listenership rate. In contrast, the United States, United Kingdom, Canada, and Australia exhibit moderate engagement, with listenership percentages ranging between 30-39%. Countries like Germany, Russia, South Africa, and India report 20-29% listenership. Notably, Belgium, Morocco, Pakistan, and China have a listenership rate of 19%, while Japan stands at the lower end with only 5% of its population engaging in podcasts.

In the United States, 38% of the population has listened to a podcast in the last month, with an estimated 140 million listeners in 2022, projected to rise to 164 million in 2023. This growth reflects the increasing popularity of podcasts among various age groups and demographics in the US, with significant listenership among the 35-54 age bracket and a nearly even split in gender distribution among listeners​​.

For a comprehensive breakdown of these podcast listenership trends, see detailed podcast listenership statistics.

Podcast Stats in the UK

Podcasting has emerged as a popular medium in the United Kingdom, with a recent Ofcom survey revealing that half of UK adults have listened to a podcast, demonstrating a stable interest in this form of media since 2021. However, the depth of this engagement varies, as only 25.5% of UK adults are regular podcast listeners, defined as tuning in at least once a week. This modest increase from the previous year suggests a gradual but steady adoption of podcasts as a regular activity.

Notably, the Spring 2023 MIDAS Report from RAJAR indicates a significant rise in weekly podcast listeners over the past five years, reaching 22.8% of the UK population. This uptrend is complemented by an increase in the time spent listening to podcasts, which has more than doubled compared to past years. Interestingly, the majority of UK podcast listeners, about 80%, enjoy one to three episodes per week, reflecting a consistent but varied engagement with podcast content. These trends underscore the potential for podcast hosts to further engage and grow their UK audience.

Podcast Statistics on Apple

Apple Podcasts continues to solidify its position as a leading platform in the podcasting world. As of September 2023, there are approximately 3.02 to 4.2 million podcasts listed on Apple Podcasts, reflecting the platform’s extensive range and popularity among podcast creators and listeners alike. This vast array of content makes Apple Podcasts a prominent destination for podcast enthusiasts seeking diverse audio experiences.

In terms of market share, Apple Podcasts leads globally with 41.3% of podcast users and over 57 million podcast downloads, making it the preferred podcasting platform. This dominance is closely followed by Spotify, which has seen a significant rise in its market share, now capturing 31.8% of podcast listeners. Spotify’s position as the second-ranking platform in the industry, with 28.2% of the market share, highlights the dynamic competition between these two giants in the podcasting landscape.

Podcast Stats on Spotify

Spotify has firmly established itself as a major contender in the podcasting world. It boasts over 5.5 million podcasts on its platform, surpassing Apple in the volume of available shows. Additionally, Spotify experienced a notable increase in podcast listening in 2021 across various age groups. This includes a 57% rise in listeners aged 55 to 64 and a 53% increase among those 65 and older.

For more detailed information read this article on Spotify podcast statistics to keep an eye on in 2023.

Podcast Download Statistics

Podcast downloads are a crucial metric for measuring a show’s success. To be among the top 5% of podcasts, a new episode requires over 1,153 downloads while being in the top 10% necessitates around 484 downloads. On average, a new podcast garners 141 downloads in its first month. Surpassing 32 downloads in the first week places an episode in the top 50% of podcasts.

Podcast Length Statistics

The most common podcast length is between 20 and 40 minutes, making up 32% of episodes, according to statistics from Buzzsprout as of October 2023. The distribution across other lengths is as follows: less than 10 minutes account for 16%, 10-20 minutes for 15%, 40-60 minutes for 21%, and over 60 minutes for 16%​​.

Podcast Growth Stats

The number of podcasts has seen a notable increase. As of October 2023, there are 4,250,179 total podcasts registered worldwide, a substantial rise from the 550,000 active podcasts on iTunes in 2018. In terms of episodes, there are currently over 87.66 million episodes published in Apple Podcasts as of October 2023, compared to 18.5 million in 2018​​​​.

Familiarity with podcasts among the US population has risen to 79% as of 2023, up from 75% in 2020. Moreover, 42% of people in the US (aged 12 and above) reported having listened to a podcast in the last month, an increase from 38% in 2022​​​​.

Podcast Advertising Statistics

US Podcast Revenue

Podcast advertising revenue in the US is expected to reach $2.3 billion in 2023, marking a 24.8% annual increase. This follows a growth from $1.4 billion in 2021 to $1.8 billion in 2022, indicating a consistent upward trend in the podcast advertising market​​.

Podcast Genre Statistics

Podcasts cover a wide range of genres, catering to diverse interests and preferences. Among the various genres, comedy reigns supreme, with 22% of podcast listeners in the US expressing interest in humorous content. News, true crime, and sports follow closely in popularity.

Let the Podcast Stats Inspire You

The podcast statistics for 2023 paint a clear picture of the medium’s growth and potential. With millions of podcasts available globally, there is no shortage of content for listeners to explore. Whether you’re an aspiring podcaster or a brand looking to tap into the podcast advertising space, these statistics should inspire you to take action.

Podcasting allows you to connect with your audience, build brand awareness, and provide valuable information or entertainment. The time is ripe to launch your podcast and leverage its immense potential.